Mediatek to focus on mid-range in 2018

MediaTek is a company that has made great efforts in the field of processors this year. The Taiwanese company remains in the shadow of Qualcomm in the market. And they have already changed their strategy several times throughout 2017. Now, they announce a new change of strategy for next year.

MediaTek to focus on mid-range in 2018

The company is going to focus on the mid-range for next year. Therefore, they stop the process of developing 7nm and 10nm processors of their Helio X range. That is, they paralyze the production of the high-end processor. So MediaTek focuses its efforts on the mid-range.

The mid-range new objective of the company

There are several reasons why MediaTek makes this decision. On the one hand, the company wants to avoid competing with Qualcomm in the high-end segment. Qualcomm is almost ready with its new 7nm processors. So they start with a great advantage over the Taiwanese company. In addition, MediaTek is hardly successful in the high range, because it is preferred to bet on its main rival.

Another important reason is the economic one. The results of the company have been quite disappointing for some time. So this movement leads them to focus on a market segment in which they have much more possibilities to compete. Something that can help them increase their profits.

The company has revealed that Helio P processors will play a key role in its strategy for 2018. It will certainly be interesting to see what new mid-range processors present. And if this new strategy works for MediaTek or not.