Mediatek will focus on the mid and low range

MediaTek is one of the world's best-known processor manufacturers. However, they are in the shadow of Qualcomm. Despite the fact that in recent times they have been growing and launching high-end processors, the firm seems to be changing its strategy once again. This time it is caused by the possible purchase of Qualcomm. So MediaTek will focus on the lower ranges.

MediaTek is going to focus on the mid and low range

The brand will return to the strategy that they had been using in recent years. So it seems that they will return to focus on manufacturing mid-range and low-end processors. A segment in which it has been more successful historically.

MediaTek changes strategy

This new company decision may spell the end of Helio processors. Although the success obtained with them was not being expected or desired, these processors showed potential. So it may be a decision that in the long term is not ideal for the company. Although, the decision to go for the mid-range seems the most logical. Since it is the largest market.

So undoubtedly the mid-range is a segment in which a brand like MediaTek can sell well. Although it also stands out for being a market in which competition is very high. So the brand will have to be used thoroughly.

The processor market is changing. Since brands like Samsung or Huawei come with their own processors, which are getting better and better. So a brand like MediaTek has it increasingly difficult to survive. We will see if this new strategy works.