Netflix will not be part of the future apple video service

Everything indicates that Apple is preparing to launch a streaming video service, which could be presented during the event that will take place on March 25. However, before this idea becomes a reality, Netflix has confirmed that it will not participate in Apple's offer.

Netflix will remain Netflix

At a briefing at the company's Hollywood headquarters, Netflix CEO Reed Hastings said that while Apple is a "great company, " Netflix is ​​not interested in offering its content on other platforms. "We want people to see our programs in our services, " he said.

Netflix has never adopted features similar to those available on Apple TV, such as "Up Next", which in the United States is designed so that users of this device can access all their favorite or interesting programs, series and movies from a single instead, at a glance, so the statements by the Netflix executive not to participate in the future new Apple platform have not surprised anyone.

Apple's television offering, which is expected to launch next week, will feature original content, but also additional content from other providers such as Showtime and HBO. Apple will allow customers to subscribe to third-party services such as those cited within the TV app, which will serve as Apple's content hub.

In response to a question about how Netflix will compete with Apple and Amazon in the future, Hastings said the company will do so "with difficulty, " although he noted that Netflix has been competing with Amazon for years.

"You do your best work when you have big competitors, " he said, before admitting that increased competition has led to increased costs when it comes to sourcing new content.

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