Shoelace: Google's new attempt with social networks

Google has always wanted to be successful with social media. Although until now his attempts have been divided in a resounding way. The company is not giving up and they now introduce Shoelace. It is a new social network aimed at creating a group of people with common interests. They want to put related people in contact through this social network, at least according to what the company has said.

Shoelace: Google's new attempt with social networks

It is a simpler bet, intended for people with similar interests to get in touch easily. It is more like the concept of Google Spaces.

New social network

At the moment its launch is limited, since Shoelace is going to launch first in New York, in certain specific groups. The idea is that over time it will expand in other areas. The operation is very simple, you just have to find things to do in the city and join these groups that are being created. So meet people who have those same tastes.

The app itself is simple. We have user profiles and a chat within each event, in which we can talk to other people or discuss such topics. Everything pretty simple, for a really comfortable use.

We will see if Shoelace is going to be launched or not in other markets. Since at the moment the deployment of the same promises to be quite slow. The umpteenth attempt of Google in this market segment, which we will see if it is successful or not, seeing the previous adventures of the American firm in this case.

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