Snapchat loses 3 million users in the last quarter
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Snapchat is an application that marked a revolution in the market. But, over time it has seen how other apps like Facebook or Instagram copy many of its functions, which has caused them to lose some popularity. Snap, the company behind the popular app, yesterday presented results. And for the first time they have lost users.
Snapchat loses 3 million users in the last quarter
In general, the financial figures of the company were not good, but the number of users grew at all times. In this case things have changed noticeably.
Snapchat loses users
Since in the second quarter of this year, Snapchat has lost a total of 3 million users. They currently have 188 million users worldwide. The reason for the loss of users is the change they introduced in the interface. It was a controversial change and many users collected signatures to return to the old interface. So many abandoned the app after this.
But, financially, Snapchat has exceeded the expectations of the experts. Profit has grown and less money is lost per share. Figures that invite optimism in the company, and that seem to be going in the right direction.
The app promises to introduce new features and changes soon. So it will be necessary to see the effect they have on the number of users and if they finally manage to make the leap that is expected and stand up to other applications such as Instagram. Do you use this application?
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