Sony announces in which countries it stops selling phones
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We have known for a long time that Sony's situation in the smartphone market is not the best. For this reason, the company has been making changes to its strategy for some time. Part of his new strategy was to focus on markets where they sell well. Something that the company is going to start doing now, since they have announced in which markets they stop selling.
Sony announces in which countries it stops selling phones
A few weeks ago it was announced since they stopped selling in Latin America. Now, new markets are added to this list of the Japanese company.
Change of strategy
After Latin America, Sony also stops selling in the United States, Canada, the Middle East and the entire continent of Africa. In this way, the company will focus on a few markets, where so far they have had positive results in their phone sales. These markets are Japan, Hong Kong, Taiwan and some markets in Europe.
Without a doubt, it is a change of importance on the part of the company, since they leave many markets. But it is a logical decision, since they seek to improve at all costs the financial results in this telephone division. So this is the way to do it.
In addition, Sony has also moved production of its phones to Vietnam. A decision that will help them save costs in the production of the phones in a clear way, compared to their current production in China. We will see if these changes are of help to the company.
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