Xiaomi would stop launching brand phones soon

Last year Xiaomi announced its new brand POCO, with the launch of the Pocophone F1. The objective of this secondary brand was to launch models in the high range, but with very affordable prices. Since this launch, there has been no other phone on his part, something that causes concern. New data suggests that the brand could abandon the idea of ​​launching POCO phones.

Xiaomi would stop launching POCO brand phones

In large part, it is the growth and advancement of Redmi that could make POCO end up disappearing. It is not yet official, but this would be seriously considered.

Change of strategy

Especially the launch of the Redmi K20, which includes the K20 Pro, the brand's first high-end phone, has made it appear that POCO is not a really necessary brand for them. So there are already rumors in various media that Xiaomi could say goodbye to this brand permanently. Partly it would not be a surprise, due to the lack of activity.

After leaving us with its first phone last year, the brand hasn't released anything to the market. There have been no releases on his part, nor rumors about a possible new phone. So the brand has not been particularly active in this regard.

For now there is no official confirmation of POCO's final destination. It would not be unusual for Xiaomi to end up giving priority to Redmi, which is also having very good results in the market. In any case, we hope to know more soon.

Source The Economic Times