Youtube announces a free plan with advertising for original content

Recently, YouTube has announced a new commercial strategy consisting of offering its own content for free, yes, in exchange for the user having to see advertising.

New YouTube strategy

YouTube has announced that it will launch a free subscription plan with advertising that will include its original series and programs.

This year, the platform will launch at least nine new and original content. Among them is Dude Perfect , a documentary about sports tips and tricks, as well as an interactive series starring YouTube “star” Mark Fischbach that will allow viewers to control the plot of the story.

Other titles include the third season of Cobra Kai , inspired by the Karate Kid, as well as a research program and a series of independent films from the YouTube channel "The School of Life", which "explores some of the biggest philosophical questions of our age ”, according to YouTube.

The news represents a major change in YouTube Premium's strategy since its launch in May last year of 2018, which since then has offered content viewing without advertising, including in-house content, for a subscription of $ 12 per month. However, so that it has not reaped the expected success, so the new direction of the platform has chosen to make the original content available to as many users as possible by introducing advertising.

Along with the introduction of ads, YouTube also plans to introduce other incentives for those who choose the payment option. For example, the third season of Cobra Kai will launch at once for paid users, while those who opt for the free version will have to wait to see a new episode every week. On the other hand, it is also possible that new episodes of programs already on the grill remain exclusive to paid users due to contractual commitments, they say from YouTube.

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