Apple may offer free content to applecare customers

This same afternoon, Apple is expected to unveil its new streaming television service. Before that moment arrives, rumors have continued and The Washington Post has shared some interesting new details. Among them, that Apple is considering offering its original content for free for those users who have acquired the extra AppleCare for their iOS and Mac devices.

The new Apple TV

Similarly, Apple would also be considering an offer through its Apple TV device. More recent rumors suggest that the company will provide the content through the TV app on iOS devices. But it is also possible that such content is distributed beyond Apple's own ecosystem, as already happens with iTunes or Apple Music.

In any case, the plans devised by the Cupertino company are not yet clear, so we will have to wait for the event that will start this afternoon from 19:00 peninsular Spanish time. So much so that, according to different experts in the audiovisual content industry and Hollywood executives, as well as from an undisclosed source that would have previously provided information prior to The Washington Post, Apple's plans have changed several times.

"What they are trying to sell on Monday is not what they started with, and they are trying to find out what kind of engine they are going to put on while the plane is in the air, " said an executive.

In and out?

As for the film and television creators who are already working with Apple, they remain in the dark about the plans the company has, in such a way that they claim to not know if the content will be exclusive to Apple users or, for on the contrary, it will be within everyone's reach. In fact, when the creators have asked about the distribution, they have received "ambiguous answers" and some speculation that invites to think that Apple still would not have made a firm decision about the "finer" details of its new streaming service.

"Apple is the only company in the world that can spend a couple of million dollars on entertainment and have Reese Witherspoon and M. Night Shamalayan on board without any articulation of a plan in terms of marketing or distribution, " he said. a well-informed Hollywood executive who spoke on condition of anonymity so as not to disturb Apple.

On the other hand, recent reports published by The Information and Recode have suggested Apple may be planning to offer its own content on the TV app at no cost as a strategy to encourage brand users to purchase subscriptions for other services, such as Showtime or Starz, within the TV application.

And is that Apple plans to offer a wide range of content from various providers. Thus, it would also plan to provide cable channel packages. These associations would be the true center of Apple's television service, and from where Apple would derive its income.

Apple has invested a good sum of money in different original television shows with names like Reese Witherspoon and Jennifer Aniston, who will be the protagonist of a new morning show titled "The morning show", for which she will receive around 1, $ 1 million per delivery.

As we said, it will be this afternoon when Apple offers answers, at least, to some of all these questions. It will be from 19:00 hours whose title does not leave much room for imagination, "It's Showtime".

Via MacRumors Source The Washington Post