4 Mistakes that you cannot make the selection of product photos

Who owns an e-commerce knows that selling and competing on the Internet is something that requires a lot of daily work. Staying competitive requires creativity and special attention to detail. Small factors can greatly influence sales.

What many entrepreneurs forget is that the window of a virtual store has certain peculiarities, which differ very conventionally. In a physical store, the customer can closely view, touch and review a product from all angles. This, of course, does not occur in purchases through the web. However, the lack of physical proximity does not prevent you from offering a product that is as descriptive and detailed as possible for your consumption. At this point, it comes in an essential feature: the care with the photos of the products.

Learn the four most common mistakes in selecting product photos from an online store and get ready to transform your home into a devastating showcase!

Sin in the quality of the photos

Starting a business is difficult and requires considerable investment. However, during the planning phase of your business, you should be aware that some factors are critical to your success. In the case of virtual stores, one of them is undoubtedly due to the photos of their products.

For the consumer, it makes all the difference on the site to find high-quality photos, well taken and that highlight the characteristics of each element, such as color, texture and size. And, among us, most online stores don't care about it, because this is the big mistake. Choosing a good professional to be your partner and taking product photos in an appropriate place is critical and will undoubtedly be a differentiator for your e-commerce.

Lack of standardization

When talking to your photographer, make it clear what the brand idea is and say how you want to display the elements. Listen to the opinion of professionals and preferably with the support of the designer (responsible for the design and visual identity of the site), establish a standard for images: establish whether they will have the border, effect, detail and other characteristics. Then follow this standardization, it is essential for all products. Thus, the page display becomes visually pleasing, in addition, the function helps to create and strengthen the identity of your e-commerce.

Offer some photos of each product

Another very important thing: it is not economic in the exhibition of the photos. It is essential to show the products and at least three images: one to show the complete one, which stands out in some detail, and another that will help the client to perceive the texture of the products (if a fabric, for example). The more options you provide your consumer to analyze in particular the point, the more you feel confident that he is the ideal product. Keep this tip in mind: few photos, few sales.

Choose very small photos

It's not nice to have to get close to the monitor to see a photo. Much less use the zoom function on the page. Small photos, in fact, make the customer withdraw from the purchase. Be aware of these problems and set a minimum size for photos. In this way, it ensures that consumer expectations are met.