Amazon premium is renamed amazon prime

If you use Amazon regularly, you may have noticed today that Amazon Premium did not appear anywhere. Amazon Prime appears instead.

Amazon Premium is renamed Amazon Prime

Amazon Prime has long been used in many countries such as the United States, Germany, the United Kingdom, China, Italy or the Netherlands. In Spain and in France it was different. The only markets still using Premium, but that has already changed.

Reasons for change

The reasons for the change are clear. In this way Amazon achieves a unification of all its brands and also manages to reduce possible confusion among users. If Amazon Prime was already used in many countries, it was a matter of time before it reached other markets. In this way it is more comfortable, and they can use a unique brand worldwide. Which saves on costs.

Amazon Prime does not bring any changes compared to Amazon Premium. The advantages remain the same for users who bet on this version. From free shipping, family discounts, or Twitch Prime browsing (ad-free). Therefore, in this aspect there have been no changes for users. There is no reason to be concerned. It is simply a name change, in order to standardize the brand.

For users it only remains to get used to Prime. It is time to say goodbye to Premium, and replace the word with another, because the services they offer are going to stay the same. Do you use Amazon Prime? What do you think of this name change?