Important marketing email tips

Email is one of the best tools for those who want flexibility in sending communications and evaluating return on investment. With the use of software you can send thousands of email messages with a single click. Confirmation of receipt is immediate and return can also be obtained within a few minutes after sending the message.

However, email marketing cannot work and still give negative performance if not done well. So we have prepared some tips on how to use the resource correctly.

Buy shipping software

To send thousands of email messages at the same time you have to invest in a sending software. That's because they don't have more efficient systems than email services are more common and effective for email marketing. If you don't want to spend money on the software, you should be prepared to deal with issues like accidents and shipping delay.

Build your own email list

Some companies sell email lists, but in addition to spending more, they risk having addresses of people who are not part of their target audience and have no interest in your product. One solution is to set up the e-mail list with the public visiting your site. Another tip is to place an ad in the newsletter and other business websites to engage the audience. You can also create promotions or benefits for purchases through e-mail.

Create quality content

You can choose to send newsletters or emails with offers and an invitation to visit the site. If you opt for the newsletter, create content that can actually spark customer interest.

Be careful of interactivity

Insert links so that the recipient can interact with the site. Don't forget to also put links so you can get in touch or ask to be excluded from the mailing list.

Evaluate return

There is no point in sending e-mails and not evaluating the performance that the action is giving to your site. Always do the analysis work after sending an email to see if the investment is giving the expected result. Do not send email after email filling the receiver box. This is known as "flooding" and can irritate your customer the same point they ask not to receive their emails.