Tips for posting good content on social media

Social networks such as Facebook, Twitter and Youtube are no longer just tools for fun and have become true platforms for communication and the exchange of diverse information. For organizations, the opportunity to speak directly to their target audience and share content that adds value to the brand is increasingly valuable.

Yes, we know that a presence in digital media (especially social media) is essential to any business attitude. However, to get the most out of these tools, we need to know what content to post, what is right, and what is the ideal context for spreading information about periodicity. To help you prepare and publish good content, we formulated this post with 4 essential tips.

Know who your audience is

Before anything else, you need to know exactly who you are talking to. Although it may seem obvious, many people forget this crucial first step and publish everything that comes to mind.

Therefore, before defining what content will be shared on their social media profiles, they know who their customers are, what they like, how they interact, and what type of information and approach best captures their attention.

Update frequently, but without being overwhelming

An outdated social network is a dead end social network. On the other hand, a business or other profile to share information all the time can become a boring and easily blocked channel. Therefore, knowing how to dose the right amount of changes, keeping your audience updated and always wanting a little more.

Finding this equation may sound like a challenge, but only a quick search for top social media hours and a publication calendar. Some apps and tools can help as it allows you to schedule messages, organize them by keeping schedules and profiles up to date, even on weekends and holidays.

Choose to display content carefully

Another important tip is to know what you are going to filter and what segmented content is relevant to your brand. This decision is directly linked to the specific objectives of the company (increase in sales, brand promotion, attract new fans, strengthen communication, among other objectives) and the profile of the target audience.

Based on this information, start selecting what could be good content for your brand, attracting customer attention and adding value to the company's image. It is also important to encourage the customer to take action based on published information, such as visiting their site, landing page placement or in a special newsletter, or visiting their online store.

Facilitate interaction and exchange

Finally, they always seek to produce content that has elements that facilitate readers' interaction and exchange. For this, you must know the language used in social networks and enjoy situations of improvement. Images, memes, videos, links and fun short texts are some of the content that generates a lot of interaction and actions.

But attention to a crucial detail: do not copy the content of other sites and social networks. One of the basic principles of content production on the web is not to publish anything that is not your own creation.

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