Apple tv gains momentum in the 4k device market

According to a new report by Joshua Fruhlinger, publisher of the data- driven site Thinknum , demand for Apple TV 4K has increased in recent weeks as consumer interest seeking formulas for UHD content mission of ahead of the upcoming Christmas holidays.

Apple TV 4K outperforms the cheapest competition

Following the data provided by the US sales giant Best Buy , during the month of November the 32 GB model of the Apple TV 4K has surpassed cheaper alternatives, including Roku devices or the Google Chromecast Ultra, whose price it is located at forty and seventy dollars respectively, compared to the 180 dollars of the Apple option, Thus, the Apple TV 4K would be in second position of sales, only surpassed by the Amazon Fire Stick, with a price of $ 35 in USA

The launch of the fourth generation of Apple TV in 2015, together with the integration of Siri and a complete app store, led to a huge jump in sales of this device, however, it is still in fourth place in the ranking of most used streaming devices in the United States, behind Roku, Amazon and Google.

Against this, since the launch last year of the fifth generation, the Apple TV 4K, interest seems to have increased, as Fruhlinger points out:

It wasn't always that way - in fact, Apple TV 4K has only been on the market for just over a year. As the graph above shows, when we zoom in, 4K racing has been a fluctuating issue. But now, with the latest gadget updates and 4K TV market penetration, it appears that sales are heading in the direction of Apple.

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