Imax will close all its virtual reality rooms
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Two years ago, IMAX announced that it had big plans for virtual reality experiences, with its CEO anticipating 10-minute movie scenes that people would pay up to $ 10 to see at one of their locations.
IMAX fails in virtual reality, will close its rooms
Just two years later, that dream is dead, as Variety points to a company SEC file that reveals that in the first quarter of 2019 it will close the last three virtual reality facilities, including the main location that opened last year in Los Angeles It also picks up a quote from CEO Richard Gelford, who told investors about a recent earnings call that, despite positive customer reactions, the numbers just don't go along.
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At one point, IMAX had worked to raise $ 50 million to invest in 25 locations filled with VR devices from Starbreeze and HTC, plus Subpac's vibration-emitting vests to create a definitive movie experience. However, four of the seven locations it opened have already been closed, while Google and IMAX previously confirmed that work on a cinema-quality VR camera would stop.
Despite this, UploadVR reports that other companies such as The VOID and Dreamscape Immersive still have plans for virtual reality experience locations to be implemented in 2019, it will be necessary to see if they manage to achieve a greater success than IMAX, or virtual reality will bumps into a new stone on its way.
What do you think of this failure of IMAX when it comes to betting on virtual reality experiences? Do you think The VOID and Dreamscape Immersive will be more successful?
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