Chinese smartphone sales in freefall

This week it has been seen how brands such as Apple and Samsung announced a decline in sales. One of the main causes of this is the drop in the sale of smartphones. Especially in the Chinese market, the situation is negative for many brands. And this is not something only of these two brands. Since phone sales fall at a great rate in the Asian country.

China smartphone sales in freefall

If 2017 was already a bad year in the segment, with a global fall of 6%. It seems that 2018 has not improved the situation, in fact in China it has worsened significantly.

Smartphone sales continue to fall

In the specific case of China, in 2018 it is estimated that smartphone sales fell between 12.5 and 15%. It represents one of the largest decreases in the country, in addition to being the market in which this decline has been most noticed worldwide. Something that makes clear that the situation of this market segment is not going through its best moment. And it is something that affects most brands. Also in other segments.

Although there are data that are even more pessimistic, such as from the government in China. There they talk about a 17% drop in smartphone sales. So the situation could be even slightly worse than what we have mentioned.

What is clear is that after two years of falls, something is happening in the market, which is worrying. For now, nothing is known about how they will evolve in 2019.

Reuters Source