Apple homepod sales are lower than expected

The HomePod is the device with which Apple seeks to conquer the domestic market as well. Although it seems that so far sales in the United States are not accompanying. At least this is what several media in the country point to. The same situation that the company has suffered with the latest generation of iPhone. In this case, price is one of the key factors.

Apple HomePod sales are lower than expected

In January, a third of the smart speakers sold in America were a HomePod. But this interest in the launch has been declining at a rapid pace throughout these months.

HomePod doesn't sell well

In fact, currently about 10% of the devices sold are Apple's HomePod. A notable decrease compared to January, in just three months. Meanwhile, Google has a 14% market share and Amazon reigns with 73%. So Apple is far from leading the market. Also, they are rumored to have reduced speaker output.

Although in these weeks there are many rumors about it. On the one hand, it has been said that they were considering a possible price reduction. But rumors have also emerged saying the firm will launch a cheaper speaker, since the HomePod costs $ 350.

While it is true that there are aspects in which the Apple speaker is superior to its competitors, its high price does not help much. So it will be necessary to see what measures the Cupertino company takes in this regard if they do not want the competition to take even more advantage.

Business Insider Font