Lisa su is named one of the most powerful women in business

Fortune named AMD President and CEO Lisa Su as one of the most powerful women in business. Her is not only the first woman to lead AMD in 50 years, but also the only woman to lead a major semiconductor company right now.

Lisa Su, CEO of AMD, is considered 'one of the most powerful women in business' for Fortune magazine

Su's career began at semiconductor companies such as Texas Instruments, IBM and Freescale. She became Senior Vice President and Chief Executive Officer of AMD in January 2012 and was responsible for overseeing all of the company's global operations. Over the next two years, he played a major role in convincing Microsoft and Sony to use AMD's CPUs and GPUs on their Xbox One and PS4 consoles, respectively.

Su was named AMD CEO in October 2014. His plan to get AMD back on track was to invest in the right products, streamline AMD's existing production lines, and accelerate the development of new technologies. Many analysts praised AMD for these efforts at the time, especially as the company was moving in the direction in which Su had "extensive experience."

Su's bet on the console market paid off. In February 2015, 40% of AMD's revenue came from the sale of consoles and other integrated products. In 2016, Su announced that the company was working on a new line of processors (Zen), as well as new semi-custom chips for unannounced next-generation consoles. That same year, AMD's shares soared with strong gains. It's no wonder Fortune magazine called Su's work at AMD “awesome”.

In 2017, AMD officially launched the new Zen architecture, as well as consumer Ryzen processors and EPYC server chips for data centers based on it. Ryzen processors showed impressive performance at a low cost compared to the company's main competition, Intel. This has been repeated when AMD released the second and third generation Ryzen in later years, leaving Intel without much reaction.

Visit our guide on the best processors on the market

Even at this time, AMD has a technological advantage, betting on the 7nm node, while Intel is barely making the leap from 14nm to 10nm.

Fortune Magazine recently said that AMD under the leadership of Su reached a "significant tipping point" with the launch of the third generation of Zen-based processors for PCs and data centers, which have "outperformed the best of Intel.".

The future of AMD seems to have no ceiling if they continue in this line. Perhaps the only edge for AMD is their fight with Nvidia, where they have competitive products in the mid and low-end market, but not so much in the high-end that they can compete with the best products from the green team.

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