Apple Watch Christmas ads

As usual, Apple has already started promoting its products for the holidays and after publishing its gift guide, it has now launched to promote one of its main products, the Apple Watch Series 3, as a gift idea for Christmas To this end, it has launched a series of small advertising spots that, under the title "The Gift of Go", have been available since last weekend on its YouTube channel.

Apple Watch: four ads, four uses, four gifts

It is a series of ads consisting of four spots, each of which is focused on the use of the Apple Watch Series 3 during a specific activity. In this sense, these ads focus on snowboarding, soccer, exercise and swimming, and each one shows a different characteristic of the Apple Watch Series 3. In the ads focused on football and snowboarding, for example, the use of the smart watch for phone calls and text messaging functions is displayed.

In "Workout" or Training, the ad emphasizes the use of the Apple Music streaming music platform, while the "Swim" spot focuses precisely on the use of the "Training" application. All of these advertising pieces share the same general style while offering a quick look at a feature that will later change to a multiple view that transforms into the wrapping paper that wraps the case of the Apple Watch Series 3.

As we have already pointed out, these are micro ads whose duration is only 15 seconds, exactly the same duration that Apple uses to broadcast its videos on social networks such as Instagram.

On the other hand, all the videos focus on the aluminum Apple Watch Series 3 models that have LTE connectivity, with the red digital crown clearly visible on each one.