Nvidia Says Its Leadership Made Ray Tracing A Standard

NVIDIA is working hard to drive adoption of Ray Tracing across the video game industry with the GeForce RTX line of graphics cards, which hit stores in the middle of last year.

NVIDIA claims to be the leader in the implementation of Ray Tracing in the video game industry and other sectors

Although there wasn't much software support at first, adoption is spreading across the industry and even Sony confirmed that the next PlayStation 4 console will support Ray Tracing. At NVIDIA's latest conference on its financial results, CEO Jen-Hsun Huang prided himself on the company's role in driving adoption of Ray Tracing worldwide.

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Our strategy with RTX was to take the lead and bring Ray Tracing to the world. And at this point, I think it's pretty safe to say that the leadership position we've taken has become a movement that has made Ray Tracing a standard in video games.

Almost all platforms will have to have Ray Tracing and some of them have already announced it and the partnerships that we have developed are fantastic. Microsoft DXR supports raytracing, Unity supports raytracing, Epic supports raytracing with Unreal Engine 4, leading publishers like Electronic Arts have adopted RTX and supported this technology. Even movie studios, Pixar has announced that they are using RTX and that they will use it for their movies.

We expect both NVIDIA and AMD to make new announcements about Ray Tracing features and software support (mainly games, of course) between Computex and E3 in the coming weeks.

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