What is domain authority and page authority? pa

In SEO the terms DA and PA are used to refer to Domain Authority and Page Authority. As they are widely used terms today it is important to know their meaning especially if you work in the marketing area or any related field.

These two terms work as indicators whose function is to measure the authority of a specific website. At the digital marketing level these terms are fundamental today.

Domain Authority and Page Authority

The MOZ company is a company that provides SEO analysis and marketing services. Due to the great influence that this company has worldwide, it managed to coin the terms DA and PA.

The DA and PA use a number of quality parameters and thus a specific web page can be rated from zero to one hundred. Some time ago the company MOZ created a plugin for browsers like Chrome or Firefox. This plugin, MozBar, allows you to see the DA and PA of the site where you are browsing

Now exactly what does each one mean?

Well, Domain authority (DA) gives a rating, through a parameter created by the MOZ brand, which can predict how well or how badly a search engine's ranking will go for a page.

This indicator is perfect for comparing web pages or to see if your page has progressed over time.

As its name implies, the Domain authority is an indicator of the MOZ brand that reflects where the authority of a web page is located. Since DA is measured from 0 to 100 the maximum a page can reach is 100.

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The DA will influence the sales and online visits of a company. This is because having a reference and rating, the user will prefer to choose pages that are closer to one hundred points.

To know the DA level of a website you must download the SEO toolbar offered by the MOZ brand itself. With this tool you will know which pages have the best reputation that allows them to differentiate themselves from other pages.

As for the Page authority, PA, it is also an indicator of MOZ and in the same way that the DA calculates the level of authority but in this case from a specific web page.

Although the concepts are similar there is a difference since a high AP can occur if the content or articles on a page are entertaining, useful or clearly understood.

For this reason, it is recommended that the page combine advertising, multimedia content and texts. Correct keywords also influence whether the URL also contains correct keywords.

If the links that have the articles lead to content of relevance to users, if it loads quickly, if it can be seen in all search engines, if it can be accessed correctly from a mobile device, if its navigation is easy, if it is He keeps up to date with the content he publishes and his reputation is good.

All these factors have a positive influence on obtaining a good BP level. But there are also factors that can damage or ruin a good PA score.

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So that you can check if you are making any of these errors, we are going to comment on the most common aspects that decrease the AP.

If the keywords are not logical or are used without meaning; if the quality of the page content is not good or the keywords are not related; If when loading the page it gives an error, if the content it offers is already present on other pages, the user does not feel comfortable browsing the page. If the links are different between users and browsers; if the page structure is not understood; if not constantly updated.

Basic differences between Domain Authority and Page Authority

While DA measures the prestige of a website thanks to its position in the search engines, PA measures the pages individually and by what they offer to the users. This is the basic difference between these indicators.