Sony expects to sell 6.5 million phones this year
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Sales of Sony phones have been declining over time. The Japanese brand has been losing ground in a remarkable way, before the advancement of Chinese brands such as Huawei or Xiaomi. But it seems that the situation will be even worse in 2019. This is what you can guess from the company's sales forecast for this new year.
Sony expects to sell 6.5 million phones this year
So its sales forecast is now 6.5 million units for the full year. They would be the lowest sales that the brand has had in its history and that make clear the bad moment they are going through today.
Bad time for Sony
This is a bad sign for the company, which has long been rumored to be leaving the smartphone market shortly. But for now Sony continues to launch phones on the market. Although it has been a long time since they have a model with good sales. Not even the design change or the changes in its phone ranges seem to have had a good effect on its sales.
Without a doubt, the brand has hopes for its new high-end, which will be presented at MWC 2019. In addition to the development of 5G, they are seeing it as an opportunity. Whether they can profit from this is something to be seen.
But it is clear that Sony is losing presence in the field of smartphones. It is a segment that has long reported only losses to the firm. So the news of a possible exit is not too surprising. We will see if they finally make this decision.
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