Apple to invest $ 1 billion to produce series and movies
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According to information recently published by Bloomberg, Apple is going to invest $ 1 billion in creating original audiovisual content that will include comedies and dramas suitable for viewing on any Apple Store.
Apple content for all audiences
It is an open secret that Apple works on creating original content, however, it does it in its own style. Thus, the report states that Apple wants each program it produces to be adequate enough to be shown in an Apple store, which means that we will not see content that includes nudity, bad language, violence, etc. Some content proposed by certain Hollywood producers, such as a series of eight still-unnamed chapters produced by Alfonso Cuarón, have already been allegedly rejected as being "more daring content".
Apple wants to have a small list of productions ready for launch in 2019. Unlike Planet of the Apps and Carpool Karaoke: The Series, these new productions will no longer be placed on Apple Music, a service that will be limited to music-related videos and documentaries, in addition to the music itself.
In addition, the report notes that Carpool Karaoke was to be released in April however, its debut was delayed until August due to "rude" content.
Days before Apple Inc. planned to celebrate the launch of its first television show last spring at a Hollywood hotel, Chief Executive Tim Cook told his reps that the fun had to wait. Rude language and references to vaginal hygiene had to be cut out in some episodes of Carpool Karaoke, a show featuring celebrities like Gwyneth Paltrow, Jessica Alba, Blake Shelton and Chelsea Handler pranking while driving around Los Angeles.
While Carpool Karaoke's delay was widely reported last April, the reasons never were. Modifications were made, additional episodes were recorded, and Apple switched resources to another show. When Carpool Karaoke launched in August, it didn't cause much of a stir. ”
What kind of content do you expect Apple to release? What distribution model will you choose?
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