Apple wants to improve its use of collected data for advertising purposes

According to information recently published by Bloomberg, Apple has already hired several data scientists from Silicon Valley Data Science, a consulting company that offers specialized data engineering and data science services.

Time to improve data management

The transfer of employees occurred during the past month of December and also during this same month of January when "a few dozen" employees of Silicon Valley Data Science joined the ranks of Apple in order to help the company of the Bitten apple to make better use of your data to improve your advertising strategies. According to the Silicon Valley Data Science website, its services help companies improve customer retention, increase engagement, improve conversion rates, develop new revenue-generating data products, streamline operations, and more.

According to information released by Bloomberg, the new team of data analytics experts at Apple will work on ad-related analytics to improve Apple's advertising efficiency. One of the things this group could focus on would be optimizing the app store ads.

Sanjay Mathur, who is the founder and CEO of Silicon Valley Data Science, is one of the experts who now has a prominent position at Apple. In fact, his professional profile on LinkedIn now says he leads "strategy and analytics initiatives for a group at Apple."

Alongside him, other profiles of former Silicon Valley Data Science employees on Linkedin are now shown as data scientists at Apple. The company's former CTO, for example, now works at "Algorithms, " while the former Head of Data Science is now Apple's "Chief Data Scientist." And although the Silicon Valley Data Science website has remained active, the company closed in December and is no longer offering its services.