Brotli: the new google compression format that speeds up the internet

Google is still determined to make all web pages load faster, a task that seems very noble and that benefits everyone, not only the user but also web administrators. The Mountain View company has wanted to implement a new compression format for the web called Brotli, more or less since 2015, which was when it was first heard of. Now that goal of a faster Internet seems to be very close.

Chrome will be the first to adopt Brotli

One of the people in charge of Google has confirmed that soon the new Brotli compression format will arrive in Google Chrome, so it seems that the company has been advancing this new algorithm since 2015 to this part.

Thanks to Brotli, a website can be loaded up to 26% faster with the same Internet connection, compared to the compression formats that already exist today.

Websites load up to 26% faster

This is not Google's first effort to make the Internet lighter to navigate, especially with mobile phones in mind. I have previously promoted the VP9 format that improves video compression without losing quality compared to standard MKV or MP4 formats. Or the WebP format, which achieves images up to 30% smaller than the JPG standard with the same image quality.

This new compression format is already supported by Apache and ngnix servers, the problem is that so far there is no Internet browser that supports it. This would be about to change with Google's announcement, and Chrome would be the first to adopt this algorithm.

Hopefully it won't take too long for Google to implement it in your browser, we want and deserve to navigate faster.