Essential, the company of andy rubin, announces its closure

Essential is the company of Andy Rubin, one of the creators of Android. This firm already left us with a phone in the market, which was a complete failure in sales. Rumors about the closing of the firm have been constantly present after this failure, but they were working on their second phone, Project GEM, which would be a new smartphone concept.

Essential, Andy Rubin's company, announces its closure

Despite the fact that said project was underway , the company is now announcing its closure. A closure that also affects Newton Mail, which will close on April 30, as has been known.

Official closure

It seems that it is exactly this new concept phone they were working on, Project GEM, which has ended up causing the closure of Essential. The company has not found a way to get this phone to market. It was an innovative concept, but it had little chance of gaining a foothold in today's market.

The brand's only phone, the PH-1, has obtained a security patch that was released on February 3. It will be the last update that this phone will receive, as confirmed. So there will be no more releases for it.

An adventure that comes to an end. Although in part it is not a surprise, because Essential had it very complicated from the beginning. A phone that was not convincing and a commitment to unusual, risky concepts that are difficult to find a specific audience. What do you think of the closure of this company?