Android users spent nearly 325 billion hours using apps during the third quarter of 2017

A new report just confirmed something we already knew: We are spending more and more time using apps. So much so that the figures referring to the third quarter of 2017 have yielded record results, which is due in part to an explosion in popularity of applications in the areas of India and Southeast Asia, although its growth is being experienced in all markets.

We invest more time and money in applications

This new report concludes that Android users invested nearly 325 billion hours using applications during the three months spanning July to September 2017. That equates to more than 37 million years and represents a 40 percent increase from to the same quarter of last year.

If we talk about downloads, the combined downloads of iOS and Android reached almost 26, 000 million, which represents a growth of more than 8 percent compared to the previous year. In this acasonos we refer solely and exclusively to new installations, so they do not include reinstallations or application updates.

The statistics on how much money we spend on apps are also staggering. App purchases accounted for nearly $ 17 billion in the third quarter of 2017 alone, equivalent to 28 percent annual growth. Apple was the clear winner in this category as iOS users have spent almost double what Android users have spent, even though the Play Store has experienced more downloads than the App Store.

With these figures and this trend on the table, it is clear that the application market represents a good business for the future, with virtually no sign of slowing down as emerging markets continue to increase access to mobile devices while more Consolidations show a greater predisposition to spend money within applications.

The report predicts that by 2021 global downloads will total nearly $ 240 billion for Android and iOS, and consumers will spend more than $ 100 billion.